Although many retail businesses understand the significance of marketing, real estate agents often lack knowledge in this area and fail to take action. This is ironic considering that LA homes are among the most costly products an individual can purchase but receive the same amount of marketing attention as a home in Peoria, Illinois that is only worth a fraction of the price.

The Cunningham Group firmly believes that during the typical ten-day window that a property is on the market, every possible exposure advantage should be utilized for marketing listings. They have found that narrated property videos, which they are well-known for, are the most powerful marketing tool available for high-end real estate. Typically, this type of video production is only used by agents selling properties worth tens of millions of dollars. However, The Cunningham Group has consistently observed the positive results that these videos bring, as have most of their clients.

While some agents may only use video production on their most expensive listings, The Cunningham Group chooses to use this invaluable tool on every property they list for sale.